“Warm and Has Pulse”

DR Horton is doing what I have predicted builders would do:  offset falling housing prices by building more, not less (as housing bulls suggested).  Their reported earnings fell 85%.  Not much of a surprise.

Here comes the best quote, related to DR Horton’s cancellation policy:

Unlike other home builders, Horton said it has no plans to weed out potential buyers who may not be able to qualify for a loan in order to bring down the cancellation rate.

“As I’ve said to all our salespeople, if a buyer is warm and has a pulse, we want to put them on paper,” he said.

You could tell the whole story in that single phrase.

 

5 Responses to ““Warm and Has Pulse””

  1. Excellent post! And, very telling!! I worked with an appraiser a during this whole boom. He told me crazy stories of how lenders and brokers would reject his appraisals saying they weren’t high enough!!

    Wacky stuff. I suspect that more than a few of them will end up in jail…

    Andrew

  2. Also,

    A buddy and I started a new podcast to try and chronicle these crazy investor times. It’s called the Investor Review Podcast. Come check us out:

    http://www.InvestorReviewPodcast.com

    Andrew

  3. SoCalDreamin says:

    Read Business Week – April 11, 2005 issue. It called the top of the housing bust back then too…

  4. John says:

    right, as if they would turn down a zombie..

  5. Chris says:

    Wow, I think they HAVE raised their standards: it used to be the buyer had to be warm OR have a pulse, but now they demand BOTH warmth and a pulse!

    Such low standards for selling/lending: isn’t that how we got into this mess in the first place?